Managing Director, SoWhen?
"The Vision and the Concept" Having an audio-visual production background and drawing on his extensive experience in post-production agency, Mohamed specializes in filmmaking and cinematographic production and new technology entertainment. He has worked on the feature film Logorama that has received an Academy Award in 2009. Founding member of SoWhen?, he focuses all of his digital art and new technologies expertise and vision on improving the image of major brands (Cartier, Shiseido, Air France, SNCF) and agencies (FG design, 3Prime,Publicis) and creating concepts that enhance their customers engagement. He is also leading an international R&D project aiming at the convergence of new technologies toward the human emotions.